Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

Pulizzi, Joe

ISBN 10: 1264257554 ISBN 13: 9781264257553
Edité par McGraw-Hill Companies
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Titre : Content Inc., Second Edition: Start a ...
Éditeur : McGraw-Hill Companies
Etat : Very Good
Etat de la jaquette : No Jacket

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Pulizzi, Joe
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Pulizzi, Joe
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Pulizzi, Joe
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Etat : New. 2021. 2nd Edition. Hardcover. . . . . . N° de réf. du vendeur V9781264257546

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Joe Pulizzi
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Hardback. Etat : New. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content?and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topicFigure out where little or no competition existsChoose your top channel for disseminating contentBuild long-term customer loyaltyMonetize your product or serviceExpand your content into multiple channelsSell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams. N° de réf. du vendeur LU-9781264257546

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Joe Pulizzi
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Hardcover. Etat : new. Hardcover. From one of todays leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youll learn how to develop valuable content, build an audience around that contentand then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topicFigure out where little or no competition existsChoose your top channel for disseminating contentBuild long-term customer loyaltyMonetize your product or serviceExpand your content into multiple channelsSell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams. Revised edition of the author's Content Inc., [2016] Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781264257546

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Joe Pulizzi
Edité par McGraw-Hill Education, US, 2021
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Hardback. Etat : New. From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content?and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topicFigure out where little or no competition existsChoose your top channel for disseminating contentBuild long-term customer loyaltyMonetize your product or serviceExpand your content into multiple channelsSell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams. N° de réf. du vendeur LU-9781264257546

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Joe Pulizzi
Edité par McGraw-Hill Education, OH, 2021
ISBN 10 : 1264257546 ISBN 13 : 9781264257546
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Hardcover. Etat : new. Hardcover. From one of todays leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youll learn how to develop valuable content, build an audience around that contentand then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topicFigure out where little or no competition existsChoose your top channel for disseminating contentBuild long-term customer loyaltyMonetize your product or serviceExpand your content into multiple channelsSell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.Apply the methods laid out for you in Content Inc., and create the business of your dreams. Revised edition of the author's Content Inc., [2016] Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781264257546

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