Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right

Meghan Casey

213 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2015

0134105109 / 9780134105109

Série : Livre 108 sur 141 - Voices That Matter

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you.…

N° de réf. du vendeur CIN0134105109VG

Titre
Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right
Auteur
Meghan Casey
Éditeur
Pearson Education (US)
Année de publication
2015
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0134105109
ISBN à 13 chiffres
9780134105109
Série
Livre 108 sur 141: Voices That Matter

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,61
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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