Content Strategy for the Web, 2nd Edition

Halvorson, Kristina; Rach, Melissa

ISBN 10: 0321808304 / ISBN 13: 9780321808301

Edité par New Riders, 2012

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. N° de réf. du vendeur GWV.0321808304.VG

Synopsis :

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy
  

With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Détails bibliographiques

Titre : Content Strategy for the Web, 2nd Edition
Éditeur : New Riders
Date d'édition : 2012
Reliure : Couverture souple
Etat : very_good
Edition : 2ème Édition