Copy, Copy, Copy : How to Do Smarter Marketing by Using Other People's Ideas

Earls, Mark

ISBN 10: 1118964969 / ISBN 13: 9781118964965

Edité par Wiley & Sons, Incorporated, John, 2015

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 18412161-6

Synopsis :

THE #1 HACK FOR SMARTER MARKETING

We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before?

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster. If it's good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn't it good enough for you?

'This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.' -- Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine's Wikiman

'Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation - though "praxis". This is jammed with great case studies and 52 actionable strategies.' -- Stephen Maher, Chairman, The Marketing Society and CEO, MBA

'Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one's way to greatness is entertaining, counter-intuitive and fun.' -- David Abraham, CEO Channel 4 PLC

À propos de l?auteur:

Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.

Détails bibliographiques

Titre : Copy, Copy, Copy : How to Do Smarter ...
Éditeur : Wiley & Sons, Incorporated, John
Date d'édition : 2015
Reliure : Couverture souple
Illustrateur : Willshire, John V.
Etat : Very Good