The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells

Robert Bly

5 985 évaluations par Goodreads

Langue : anglais

Edité par St Martin's Press, 2020

1250238013 / 9781250238016

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.…

N° de réf. du vendeur CIN1250238013A

Titre
The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Auteur
Robert Bly
Éditeur
St Martin's Press
Année de publication
2020
État de l'article
Fair
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1250238013
ISBN à 13 chiffres
9781250238016

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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