The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition

Bly, Robert W.

ISBN 10: 0805078045 / ISBN 13: 9780805078046

Edité par Holt Paperbacks, 2006

A propos de cet article

The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.

N° de réf. du vendeur 31URM800FFNN_ns

Détails bibliographiques

• Titre: The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells, 3rd Edition
• Éditeur: Holt Paperbacks
• Date de parution: 2006
• Langue: anglais
• ISBN à 10 chiffres: 0805078045
• ISBN à 13 chiffres: 9780805078046
• Reliure: Couverture souple
• Édition: 3ème Édition
• État de l'article: acceptable

A propos de ce titre

Synopsis

The Copywriter's Handbook The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, a... Full description