The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells

Bly, Robert W.

ISBN 10: 1250238013 ISBN 13: 9781250238016

Edit� par Holt Paperbacks, 2020

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Synopsis :

The classic guide to copywriting, now in an entirely updated fourth edition

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.

Among the tips revealed:
*8 headlines that work--and how to use them
*The 5-step “Motivating Sequence” for generating more sales and profits
*10 tips for boosting landing page conversion rates
*15 techniques to ensure your emails get high open and click-through rates
*How to create powerful “lead magnets” that double response rates
*The “4 S” formula for making your copy clear, concise, and compelling

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

� propos de l?auteur: Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.

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Titre : The Copywriter's Handbook: A Step-By-Step ...
�diteur : Holt Paperbacks
Date d'�dition : 2020
Reliure : Paperback
Etat : Very Good
Etat de la jaquette : No Jacket

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Copywriter's Handbook

Bly, Robert W.

Edit� par Holt Paperbacks, 2020

ISBN 10 : 1250238013 ISBN 13 : 9781250238016

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Copywriter's Handbook

Bly, Robert W.

Edit� par Holt Paperbacks, 2020

ISBN 10 : 1250238013 ISBN 13 : 9781250238016

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Copywriter's Handbook

Bly, Robert W.

Edit� par Holt Paperbacks, 2020

ISBN 10 : 1250238013 ISBN 13 : 9781250238016

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