Corporate Communication : Critical Business Asset for Strategic Global Change

Peter B. Hirsch

ISBN 10: 1433119250 / ISBN 13: 9781433119255

Edité par Peter Lang, Peter Lang, 2014

A propos de cet article

Druck auf Anfrage Neuware - Printed after ordering - The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication: Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

N° de réf. du vendeur 9781433119255

Détails bibliographiques

• Titre: Corporate Communication : Critical Business Asset for Strategic Global Change
• Éditeur: Peter Lang, Peter Lang
• Date de parution: 2014
• Langue: anglais
• ISBN à 10 chiffres: 1433119250
• ISBN à 13 chiffres: 9781433119255
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 254 L x 178 H x 14 P (en millimètres) 254 millimètres de largeur par 178 millimètres de hauteur par 14 millimètres de profondeur
• Poids: 478 grammes

A propos de ce titre

Synopsis

The communication role in organizations has changed, just as the nature of organizations has changed in response to the explosion of new communication technologies as well as global networks within organizations. Communication is more complex, strategic, and vital to the health of the organization than it used to be, and it will become increasingly important in the information-driven economy. This book builds upon the authors' 2010 book, Corporate Communication : Strategic Adaptation for Global Practice, which focused on the role of the communicator. This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations : M&A (mergers and acquisitions), structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement. These are all significant value-creating, and potentially value-destroying, events in which corporate communication, if used correctly, functions as a critical and strategic business asset.

À propos de l?auteur

Michael B. Goodman, PhD, is Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York. He is the founder and director of CCI (Corporate Communication International) He is on the Editorial Advisory Board and Associate Editor for North America of Corporate Communication : An International Journal. Peter B. Hirsch is EVP and Director of Reputation Risk at Ogilvy Public Relations. He has more than 25 years' experience in counseling global corporations and governments in corporate image, financial communications, and crisis management. He has taught crisis communications as an associate professor at Columbia University, Fordham University, and NYU.