Corporate Communication (Fourth Edition)

Argenti, Paul A.; Paul A. Argenti

ISBN 10: 0072990546 / ISBN 13: 9780072990546

Edité par McGraw-Hill/ Irwin; The McGraw - Hill Companies, Inc., Boston, Burr Ridge, IL, et al., 2007

A propos de cet article

270 pp. Solidly bound copy with clean text. Minimal external wear. Water stain markings on top corner of last few pages.

N° de réf. du vendeur 4iAd0002

Détails bibliographiques

• Titre: Corporate Communication (Fourth Edition)
• Éditeur: McGraw-Hill/ Irwin; The McGraw - Hill Companies, Inc., Boston, Burr Ridge, IL, et al.
• Date de parution: 2007
• Langue: anglais
• ISBN à 10 chiffres: 0072990546
• ISBN à 13 chiffres: 9780072990546
• Reliure: Soft Cover
• Illustrateur: Cara David (Designer); Chris Bowyer (Cover Design)
• Édition: 4th Edition
• État de l'article: Very Good
• Catalogues du vendeur:
  • Textbooks, Academic, Scholarly
  • Journalism, Media Studies, Broadcasting, etc.
  • Communications, Broadcasting, Media Studies

A propos de ce titre

Synopsis

Argenti's "Corporate Communication" was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. "Corporate Communications" describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet.This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.

À propos de l?auteur

Paul Argenti is Professor of management communication at the Tuck School of Business at Dartmouth College for past 15 years. Prior to that, taught at the Columbia and Harvard Business Schools. He has extensive consulting experience, including Hooker Chemical and Hewlett-Packard and regularly speaks to corporations on their communication issues.