Corporate Cultures : The Rites and Rituals of Corporate Life

Deal, Terrence E.; Kennedy, Allan A.

ISBN 10: 0201102870 / ISBN 13: 9780201102871

Edité par Boston, MA, U.S.A.: Addison-Wesley Longman, Incorporated, 1982, 1984

A propos de cet article

N° de réf. du vendeur 07134

Détails bibliographiques

• Titre: Corporate Cultures : The Rites and Rituals of Corporate Life
• Éditeur: Boston, MA, U.S.A.: Addison-Wesley Longman, Incorporated, 1982
• Date de parution: 1984
• Langue: anglais
• ISBN à 10 chiffres: 0201102870
• ISBN à 13 chiffres: 9780201102871
• Reliure: Couverture rigide
• État de la jaquette: Jaquette

A propos de ce titre

Synopsis

Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing—financial planning, personnel policies, cost controls, and the like. What's more important to long-term prosperity is the company's culture—the inner values, rites, rituals, and heroes—that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one's own corporate culture and for using the power of culture to wield significant influence on how business gets done.