Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Staake, Thorsten; Fleisch, Elgar
ISBN 10: 3540769463 ISBN 13: 9783540769460
Edité par Springer, 2008
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Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.
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Détails bibliographiques
Titre : Countering Counterfeit Trade : Illicit ...
Éditeur : Springer
Date d'édition : 2008
Reliure : Couverture rigide
Etat : New
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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Edité par
Springer, 2008
ISBN 10 : 3540769463
ISBN 13 : 9783540769460
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Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Trade in counterfeit goods has developed into a substantial threat to many industries. The problem is no longer confined to prestigious, easy-to-manufacture products which consumers all too often knowingly purchase as cheap imitations. Today counterfeiting affects pharmaceuticals, mechanical spare parts, fast-moving consumer goods and electronic components as well as fashion accessories, clo- ing, cigarettes, and digital media. Even within the different product categories counterfeit supply is extremely diverse. While some goods pose a severe risk to the health and safety of consumers, others have a decent level of quality and s- isfy the needs of most of their users; manufacturing sites exist where people work under almost inhuman conditions whereas other facilities resemble modern, highly automated plants; and counterfeit producers may act like small-time criminals, but may also manage their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company¿s anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Effects include losses of revenue due to substitution and constraints to product pricing, erosion of brand value when corresponding goods appear to become less exclusive or of lower quality, liability claims and product recalls if substandard imitations end up in products or on the shelves of licit companies, and increased competition resulting from learning effects among illicit actors who may eventually turn into licit manufacturers. N° de réf. du vendeur 4066636/2
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Countering Counterfeit Trade
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Etat : New. pp. 252. N° de réf. du vendeur 18318300
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Countering Counterfeit Trade
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Etat : New. pp. 252 Illus. N° de réf. du vendeur 7562377
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Countering Counterfeit Trade
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Etat : New. pp. 252. N° de réf. du vendeur 26318294
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Countering Counterfeit Trade (eng)
impression à la demandeVendeur : Brook Bookstore On Demand, Napoli, NA, Italie
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Etat : new. Questo è un articolo print on demand. N° de réf. du vendeur 68ZDULNRXA
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Countering Counterfeit Trade
Edité par
Springer Berlin Heidelberg, 2008
ISBN 10 : 3540769463
ISBN 13 : 9783540769460
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses Describes how to quantify the market share of counterfeit goods and the effects on individual companies Outli. N° de réf. du vendeur 4900577
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Countering Counterfeit Trade
Vendeur : Basi6 International, Irving, TX, Etats-Unis
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Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEOCT25-244140
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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Edité par
Springer Berlin Heidelberg, Springer Berlin Heidelberg, 2008
ISBN 10 : 3540769463
ISBN 13 : 9783540769460
Neuf
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Trade in counterfeit goods has developed into a substantial threat to many industries. The problem is no longer confined to prestigious, easy-to-manufacture products which consumers all too often knowingly purchase as cheap imitations. Today counterfeiting affects pharmaceuticals, mechanical spare parts, fast-moving consumer goods and electronic components as well as fashion accessories, clo- ing, cigarettes, and digital media. Even within the different product categories counterfeit supply is extremely diverse. While some goods pose a severe risk to the health and safety of consumers, others have a decent level of quality and s- isfy the needs of most of their users; manufacturing sites exist where people work under almost inhuman conditions whereas other facilities resemble modern, highly automated plants; and counterfeit producers may act like small-time criminals, but may also manage their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company's anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Effects include losses of revenue due to substitution and constraints to product pricing, erosion of brand value when corresponding goods appear to become less exclusive or of lower quality, liability claims and product recalls if substandard imitations end up in products or on the shelves of licit companies, and increased competition resulting from learning effects among illicit actors who may eventually turn into licit manufacturers. N° de réf. du vendeur 9783540769460
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Countering Counterfeit Trade
Edité par
Springer, Springer Mai 2008, 2008
ISBN 10 : 3540769463
ISBN 13 : 9783540769460
Neuf
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Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 252 pp. Englisch. N° de réf. du vendeur 9783540769460
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Countering Counterfeit Trade
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Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABBB-70771
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