Countering Counterfeit Trade : Illicit Market Insights, Best-practice Strategies, and Management Toolbox

Staake, Thorsten; Fleisch, Elgar

ISBN 10: 3642095623 ISBN 13: 9783642095627

Edit� par Springer, 2010

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Synopsis :

Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.

Pr�sentation de l'�diteur:

This book provides the insights required to effectively respond to counterfeit trade. It constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

D�tails bibliographiques

Titre : Countering Counterfeit Trade : Illicit ...
�diteur : Springer
Date d'�dition : 2010
Reliure : Couverture souple
Etat : As New

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Countering Counterfeit Trade (eng)

Staake, Thorsten

Edit� par Springer, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

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Etat : new. Questo � un articolo print on demand. N� de r�f. du vendeur WVEJBTLXVR

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Countering Counterfeit Trade

Thorsten Staake|Elgar Fleisch

Edit� par Springer Berlin Heidelberg, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

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Kartoniert / Broschiert. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Identifies the dominant strategies of counterfeiters and describes how companies can leverage the related strengths and weaknesses Describes how to quantify the market share of counterfeit goods and the effects on individual companies Outli. N� de r�f. du vendeur 5048567

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Countering Counterfeit Trade | Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

Thorsten Staake (u. a.)

Edit� par Springer, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

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Countering Counterfeit Trade : Illicit Market Insights, Best-Practice Strategies, and Management Toolbox

Elgar Fleisch

Edit� par Springer Berlin Heidelberg, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Trade in counterfeit goods has developed into a substantial threat to many industries. The problem is no longer confined to prestigious, easy-to-manufacture products which consumers all too often knowingly purchase as cheap imitations. Today counterfeiting affects pharmaceuticals, mechanical spare parts, fast-moving consumer goods and electronic components as well as fashion accessories, clo- ing, cigarettes, and digital media. Even within the different product categories counterfeit supply is extremely diverse. While some goods pose a severe risk to the health and safety of consumers, others have a decent level of quality and s- isfy the needs of most of their users; manufacturing sites exist where people work under almost inhuman conditions whereas other facilities resemble modern, highly automated plants; and counterfeit producers may act like small-time criminals, but may also manage their businesses like multinational companies. On the dema- side consumers sometimes invest considerable effort in searching for low-cost imitations or may become actively engaged in a company's anti-counterfeiting program. The implications for brand owners are as manifold as the market itself. Effects include losses of revenue due to substitution and constraints to product pricing, erosion of brand value when corresponding goods appear to become less exclusive or of lower quality, liability claims and product recalls if substandard imitations end up in products or on the shelves of licit companies, and increased competition resulting from learning effects among illicit actors who may eventually turn into licit manufacturers. N� de r�f. du vendeur 9783642095627

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Countering Counterfeit Trade

Thorsten Staake

Edit� par Springer, Springer Okt 2010, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 252 pp. Englisch. N� de r�f. du vendeur 9783642095627

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Countering Counterfeit Trade

Elgar Fleisch

Edit� par Springer Berlin Heidelberg Okt 2010, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

Neuf Taschenbuch

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. It provides both the insights required to develop effective brand and product protection strategies, and the insights that are required to effectively respond to counterfeit trade. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. 252 pp. Englisch. N� de r�f. du vendeur 9783642095627

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Countering Counterfeit Trade

Staake Thorsten Fleisch Elgar

Edit� par Springer, 2010

ISBN 10 : 3642095623 ISBN 13 : 9783642095627

Neuf Couverture souple

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Etat : New. Print on Demand pp. 252 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam. N� de r�f. du vendeur 5704197

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