Counterintuitive Marketing: How Great Results Come from Uncommon Sense

Kevin J Clancy

25 évaluations par Goodreads

Langue : anglais

Edité par Free Press, 2001

0684855550 / 9780684855554

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More and more companies are discovering that while it is possible to increase profits by cutting costs, it is not possible to downsize a business and still grow. Convinced tht marketing new and existing goods or servicesis the least risky way for any company to expand, Kevin Clancy and Peter Krieg, who head COPERNICUS, one of the world's leading research and consulting organisations, gives managers both the theoretical framework for a strategically intergrated marketing approach and the tools they will need to build marketing plans that work. In COUNTERINTUITIVE MARKETING Clancy and Krieg explain why it is essential to forge a vital link between strategic planning and marketing, as well as revealing how technological advances can make a critical difference in targeting, positioning, advertising, new product development, and pricing. This book also provides a two-page marketing questionnaire that every marketing department can use to keep on track.

N° de réf. du vendeur CIN0684855550VG

Titre
Counterintuitive Marketing: How Great Results Come from Uncommon Sense
Auteur
Kevin J Clancy
Éditeur
Free Press
Année de publication
2001
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0684855550
ISBN à 13 chiffres
9780684855554

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,62
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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