Crafting & Executing Strategy: Concepts and Cases

Thompson Jr, Arthur; Peteraf, Margaret; Gamble, John; Strickland Iii, A.

ISBN 10: 1260157377 / ISBN 13: 9781260157376

Edité par McGraw-Hill Education (edition 22), 2019

A propos de cet article

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Détails bibliographiques

• Titre: Crafting & Executing Strategy: Concepts and Cases
• Éditeur: McGraw-Hill Education (edition 22)
• Date de parution: 2019
• Langue: anglais
• ISBN à 10 chiffres: 1260157377
• ISBN à 13 chiffres: 9781260157376
• Reliure: Paperback
• Édition: 22.
• État de l'article: Fair

A propos de ce titre

Synopsis

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.