Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation

Jonathan M Cagan

24 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2012

0133011429 / 9780133011425

Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-UnisWorld of Books (was SecondSale)

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A propos de cet article

For years, Jonathan Cagan?s and Craig M. Vogel?s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets ? or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar?s latest long-haul truck to P&G?s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the "Fuzzy Front End" of product development; and leveraging contributions from diverse product teams ? while staying relentlessly focused on customers? values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they?ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.…

N° de réf. du vendeur CIN0133011429VG

Titre
Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
Auteur
Jonathan M Cagan
Éditeur
Pearson Education (US)
Année de publication
2012
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0133011429
ISBN à 13 chiffres
9780133011425
Édition
2ème Édition

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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