Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

Phillips, Peter L.

ISBN 10: 1581159145 / ISBN 13: 9781581159141

Edité par Allworth, 2012

Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZEV.1581159145.G

Synopsis :

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

À propos de l?auteur: Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years’ experience as a senior corporate design manager, a consultant for many Fortune 500 companies, and a lecturer. He is the author of several books, including Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Allworth Press). He lives in Marblehead, Massachusetts.

Détails bibliographiques

Titre : Creating the Perfect Design Brief: How to ...
Éditeur : Allworth
Date d'édition : 2012
Reliure : Couverture souple
Etat : good
Edition : 2ème Édition