AI and the Creative Economy: Transforming Content Creation and Influencer Entrepreneurship

The book aims to provide a contemporary and thorough analysis of how AI is playing a pivotal role in shaping new forms of entrepreneurship across various industries. It seeks to illuminate the ways in which entrepreneurs are leveraging AI technologies to drive innovation, and create businesses that contribute to societal progress.

Richard Boateng is a Professor in Information Systems at the University of Ghana Business School. He is a technology researcher who focuses on developing, communicating, protecting, promoting ideas and concepts into projects of commercial value and development impact. The AD Scientific Index (Alper-Doger Scientific Index) 2021 and 2022 ranked Prof. Richard Boateng as the number one (#1) Scholar in ICT for Development/E-business Research in Ghana and 9th in Africa. He was also ranked the number four (#4) Scholar in General Business and Management Research in Ghana and 24th in Africa in 2022. He is also the associate editor of the Information Technologies & International Development Journal and serves on the editorial board of the Information Development Journal. His research experience covers the artificial intelligence and entrepreneurship, digital economy, cloud computing, e-learning, information, and communication technologies (ICT) for development, electronic governance, social media, electronic business, gender and technology, mobile commerce, and mobile health at the national, industrial, organisational and community levels. His research and project funds have been obtained from organizations including Mastercard Foundation, GIZ (German Development Agency, Ghana), World Wide Web Foundation (USA), Vodafone Group (Global/UK), Danish International Development Agency (DANIDA), International Development Research Centre (Canada), and the World Bank. On three occasions, Prof. Boateng has been invited to contribute to global reports on the digital economy. First, by the Renowned Economist, Diane Coyle for the Vodafone Global PLC.'s Socio-economic Impact of Mobiles (SIM) Report; second, by the World Wide Web Foundation for the 2019 Women's Rights Online Survey; and third as a panelist at the 2022 UNCTAD Global eCommerce Week, speaking on The AfCFTA and Data Governance Frameworks in Africa.

Sheena Lovia Boateng is a senior lecturer at the Department of Marketing and Entrepreneurship at the University of Ghana Business School. Her research interests span artificial intelligence and marketing, gender and technology, influencer marketing, online pharmaceutical marketing, online relationship marketing, digital business, and electronic learning. Her research has been widely published.

Thomas Anning-Dorson is an Associate Professor of Marketing at Wits Business School, University of the Witwatersrand, Johannesburg, South Africa and a Research Associate at the School of Consumer Intelligence and Information Systems, University of Johannesburg. Thomas is an enthusiastic scholar and management consultant with a keen interest in the issues of Innovation, Strategy, Digitalization, Enterprise Growth, and Marketing in Emerging Markets.

Obed Kwame Adzaku Penu is a researcher at the University of Ghana. He recently completed a PhD in Information Systems at the University of Ghana. He also holds an MPhil in Management Information Systems from the same university. He is a Jacobs Foundation CERES Scholar and a "Building a New Generation of Academics in Africa" (BaNGA-Africa) scholar. Obed has worked on numerous projects, including the 2022 Fairwork Foundation project on evaluating the labour practices of gig workers in Ghana. He has also been a consultant on the Social Agriculture project by Caribou Digital in partnership with the Mastercard Foundation. He was also a researcher on the devices and connectivity needs assessment survey along the Shea Value Chain, and a Mastercard Foundation commissioned a project.