Critical Studies in Media Commercialism

Robin Andersen

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Langue : anglais

Edité par Oxford University Press, 2000

0198742770 / 9780198742777

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A propos de cet article

Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries. Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.…

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Titre
Critical Studies in Media Commercialism
Auteur
Robin Andersen
Éditeur
Oxford University Press
Année de publication
2000
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0198742770
ISBN à 13 chiffres
9780198742777

World of Books (was SecondSale)

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 décembre 2007

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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