Crystallizing Public Opinion (Paperback)

Edward Bernays

ISBN 10: 1684113040 / ISBN 13: 9781684113040

Edité par Lightning Source Uk Ltd, 2017

A propos de cet article

Paperback. A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body." The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

N° de réf. du vendeur 9781684113040

Détails bibliographiques

• Titre: Crystallizing Public Opinion (Paperback)
• Éditeur: Lightning Source Uk Ltd
• Date de parution: 2017
• Langue: anglais
• ISBN à 10 chiffres: 1684113040
• ISBN à 13 chiffres: 9781684113040
• Reliure: Paperback
• État de l'article: new

A propos de ce titre

Synopsis

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.