Customer Centricity

Peter Fader

648 évaluations par Goodreads

Langue : anglais

Edité par Wharton Digital Press, US, 2020

1613631022 / 9781613631027

Série : Livre 4 sur 4 - Wharton Executive Essentials

Vendeur : Rarewaves USA, HEBRON, KY, Etats-UnisRarewaves USA

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 10 juin 2025

Livre broché

Etat: Neuf

EUR 15,24

 Frais de port gratuits 
Expédition nationale : Etats-Unis

Quantité disponible : Plus de 20 disponibles

Ajouter au panier
Retours gratuits sous 30 jours

A propos de cet article

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value. Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong-like the coffeehouse giant Starbucks-have only recently started to figure this out. Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers . and then there is pretty much everybody else. In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand: Why customer centricity is the new model for success in today's data-driven environment. How the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't; Why the traditional models for determining the value of individual customers are flawed; How executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; How the well-intended idea of customer relationship management (CRM) lost its way-and how your company can properly put CRM to use; How customer centricity will help you realign your performance metrics, product development, customer relationship management and organization to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.ALSO AVAILABLE: Once Fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started to bring it to the forefront of your organization. THE WHARTON EXECUTIVE ESSENTIALS SERIES The Wharton Executive Essentials series from Wharton School Press brings the ideas of the Wharton School's thought leaders to you wherever you are. Inspired by Wharton's Executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. Wharton Executive Essentials guides offer a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities.…

N° de réf. du vendeur LU-9781613631027

Titre
Customer Centricity
Auteur
Peter Fader
Éditeur
Wharton Digital Press, US
Année de publication
2020
État de l'article
New
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1613631022
ISBN à 13 chiffres
9781613631027
Série
Livre 4 sur 4: Wharton Executive Essentials

Rarewaves USA

HEBRON, KY, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 10 juin 2025

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article13 à 14 jours ouvrés13 à 16 jours ouvrés
Premier articleEUR 0,00EUR 0,00
Les délais de livraison sont fixés par les vendeurs et varient en fonction du transporteur et du lieu. Les commandes transitant par les douanes peuvent être retardées et les acheteurs sont responsables de tous les droits ou frais associés. Les vendeurs peuvent vous contacter au sujet de frais supplémentaires afin de couvrir toute augmentation des coûts d'expédition de vos articles.

Modes de paiement

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Profil professionnel du vendeur

Rarewaves USA

10100 West Sample Road, Ste 101
Coral Springs, FL Etats-Unis 33065