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Revaluation Books, Exeter, Royaume-Uni
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Vendeur AbeBooks depuis 6 janvier 2003
252 pages. 9.25x6.22x0.50 inches. In Stock. N° de réf. du vendeur 8323346577
The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a genre of interaction and presents an overview of previous research devoted to this area of communication. The second part of the publication concerns corporate profiles on Twitter and customer encounters conducted in this medium. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. The strategies which companies use in response to positive and negative evaluations are discussed in detail. The publication also contains a description of selected conventional politeness acts used in the interaction as well as the language properties of tweets on the lexical and syntactic level. The discussion presented in the book shows Twitter as an important tool of image management and customer interaction.
À propos de l?auteur: Anna Tereszkiewicz, PhD, is Assistant Professor in the Institute of English Studies at the Jagiellonian University in Krakow, Poland. Her main research interests involve broadly defined computer-mediated communication, the discourse of social media, news discourse and professional communication. Her recent studies concern online news genres, online citizen journalism as well as online corporate communication.
Titre : Customer Encounters on Twitter A Study of ...
Éditeur : Jagiellonian Univ Pr
Date d'édition : 2020
Reliure : Paperback
Etat : Brand New
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Etat : New. N° de réf. du vendeur 38722861-n
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Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur WI-9788323346579
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 38722861
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Etat : New. N° de réf. du vendeur 38722861-n
Quantité disponible : 6 disponible(s)
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 38722861
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Vendeur : moluna, Greven, Allemagne
Etat : New. This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.Über den Autor. N° de réf. du vendeur 369727585
Quantité disponible : 5 disponible(s)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Etat : New. In. N° de réf. du vendeur ria9788323346579_new
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Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur WI-9788323346579
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Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Etat : New. 2022. Paperback. . . . . . N° de réf. du vendeur V9788323346579
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Vendeur : Kennys Bookstore, Olney, MD, Etats-Unis
Etat : New. 2022. Paperback. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9788323346579
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