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Revaluation Books, Exeter, Royaume-Uni
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1st edition. 160 pages. 9.25x6.25x0.25 inches. In Stock. N° de réf. du vendeur 1583473440
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this book explores the technologies available to help businesses create a competitive advantage and real-time relationship with customers. This book provides a program based in business values that appeal to senior management and a solution architecture that utilizes the fast, intelligent, and productive capabilities of CEA. Exploring the internet's impact on consumer power, this book reflects on the sophistication of business markets in multisupplier management, electronic gateways, and customer and product data across the supply hierarchy.
À propos de l?auteur:
Dr. Arvind Sathi is the global communication sector lead architect for the information agenda team at IBM. He received a PhD in Business Administration from Carnegie Mellon University. He lives in Englewood, Colorado.
Titre : Customer Experience Analytics: The Key to ...
Éditeur : Mc Pr Llc
Date d'édition : 2011
Reliure : Paperback
Etat : Brand New