The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business
Langue : anglais
Edité par McGraw-Hill Education, 2013
- Livre relié
- Neuf
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-UniPBShop.store UK
Vendeur AbeBooks depuis 11 juin 1999
Etat: Neuf
EUR 32,09
Quantité disponible : 2 disponibles
Ajouter au panierA propos de cet article
New Book. Shipped from UK. Established seller since 2000.
N° de réf. du vendeur GB-9780071809931
- Titre
- The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer's Business
- Auteur
- Sriram Dasu
- Éditeur
- McGraw-Hill Education
- Année de publication
- 2013
- État de l'article
- New
- Reliure
- HRD
- Langue
- anglais
- ISBN à 10 chiffres
- 0071809937
- ISBN à 13 chiffres
- 9780071809931
- Poids de l'article
- 522 grammes
Want to know exactly what's driving your customer's behavior?
NOW YOU CAN!
The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience--every time.
In this economic climate, the customer service experience is more critical than ever. Most leading service firms advocate the TLC mantra: Think Like a Customer. That's a good practice, but first you have to understand what your customer is thinking and feeling. Today's business leaders cannot afford to neglect the psychological principles that govern customer satisfaction and long-term loyalty.
What are the factors that really determine customer satisfaction? Two of the nation's leading authorities on service psychology, Sriram Dasu and Richard Chase, have written this groundbreaking guide that identifies and demystifies the psychological triggers behind customer behavior. You'll go where customer satisfaction surveys, mystery shoppers, and focus groups can't--and learn exactlywhy customers respond and behave the way they do.
With findings drawn from behavioral science research, this book provides all the tools you need to evaluate your current service platforms and design future strategies to enhance customer perceptions positively and drive your sales.
The Customer Service Solution illustrates whyeven companies with high levels of satisfaction are missing tremendous opportunities by neglecting the emotional elements that govern consumer interactions.
This book will show you how to:
- Shape and manage customer perceptions
- Understand implicit versus explicit outcomes
- Develop the roles of control and choiceamong buyers
- Design emotionally intelligent processes
- Build trust among customers
Whatever your business may be--healthcare, hospitality, financial services, e-commerce, and more--this book is an essential tool to help you increase profits by leveraging your company's customer experience.
PRAISE FOR THE CUSTOMER SERVICE SOLUTION:
"Harnessing the power of emotions will help to drive an exceptional customer experience creating customers for life to help your business thrive. Finally, a guide tohelp us better understand how to do this." -- James Merlino, MD, Chief Experience Officer, Cleveland Clinic
"Required reading for anyone designing a service encounter." -- James Heskett, Professor Emeritus, Harvard Business School, coauthor of The Service Profit Chain and Service Future
"I have always known that our customers shop with us because they want to, not because they have to. How to make them want to is the secret that this great bookunlocks." -- Kevin Davis, President and CEO, Bristol Farms
"[Dasu and Chase] share easy-to-understand ideas and guidance to operations managers who typically do not think about the psychology of customers in designing their services." -- Mary Jo Bitner, PhD, Professor andExecutive Director, Center for Services Leadership, W. P. Carey School, Arizona State University
"Dasu and Chase provide an excellent set of ideas for delivering emotional customer service experiences through systems and operations." -- Rodolfo Medina, Vice President, Marketing & Commercial, Rock in Rio
"This book provides valuable insights to managing and molding the customer's emotional journey, leading to ultimate satisfaction and sustainable loyalty." -- Ali V. Kasikci, Regional Managing Director, Orient-Express
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Sriram Dasu, associate professor at the Marshall School of Business, University of Southern California, haswritten numerous articles on operations management andcontinues to publish in leading academic and professionaljournals nationwide.
Richard B. Chase, Justin Dart Professor Emeritus, Marshall School of Business, University of SouthernCalifornia, is the coauthor of Operations and Supply Chain Management, which sold over a million copies and is now in its thirteenth edition, having been translated into 12 languages. He's widely acknowledged as one of the founders of the Service Operations Management field.
Richard B. Chase is Director of the Center for Operations Management Research and Education at USC. He is widely published in both books and academic journals and is considered one of the top service "gurus" in the field. He is on the Editorial Advisory Board of the Journal of Operations Management, an Advisor to Production and Operations Management journal, and a Fellow of the Decision Sciences Institute.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.
PBShop.store UK
Fairford, GLOS, Royaume-Uni
Vendeur AbeBooks depuis 11 juin 1999
Frais d'expédition de Royaume-Uni vers Etats-Unis
| Article | 10 à 20 jours ouvrés | 10 à 20 jours ouvrés |
|---|---|---|
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