Your patients are already talking about you. This book teaches you how to make sure they're saying the right thing.
Most Direct Primary Care doctors didn't go into medicine to become marketers. There was no class on Instagram, no rotation on Google Business Profiles, no lecture on how to get local news to return your call. And yet the moment you leave fee-for-service medicine, marketing stops being optional, and it becomes the thing standing between you and a full panel.
The DPC Marketing Playbook is the field manual nobody gave you. It's not theory, and it's not written by an agency that's never run a practice. It's a practical, no-fluff walkthrough of exactly what's working right now for physicians who built thriving DPC practices from scratch with no ad budget, no marketing degree, and no in-house team.
Inside, you'll learn how to:
- Turn your own patients into your most effective (and cheapest) marketing channel
- Build a social media presence on Instagram, Facebook, and TikTok that actually brings people through the door — without feeling fake or salesy
- Get found in local search and Google, so patients discover you before they ever hear your name from a friend
- Land local press coverage without hiring a PR firm
- Talk to employers and self-funded businesses about direct-to-employer contracts
- Shoot simple, effective video content on nothing but your phone
- Use AI tools where they genuinely help — and steer clear of them where they don't
- Avoid the marketing mistakes that quietly cap a DPC panel at half its potential
"If you are looking for the cheat code for marketing in DPC, here it is. This little book has everything you need. No fluff, just the facts you need to win at marketing your DPC." — Shane Purcell, MD
Every chapter is built around what real DPC physicians actually did including the posts that worked, the scripts that filled meet-and-greets, the small daily habits that compound into a waiting list. There's no padding, no recycled generic small-business advice repackaged for medicine. This is DPC-specific, written by someone who has spent decades in the trenches of independent primary care.
"The godfather of DPC does it again! Everybody knows word-of-mouth is the best marketing; this book shows physicians how to engineer it." — Andrew J. Anderson, DO
Whether you're six months from opening your doors or six years in and wondering why growth has stalled, this book gives you a concrete, repeatable playbook, and not another pep talk about "finding your why." Marketing your practice doesn't have to feel like a second, unwanted job. Done right, it's simply an extension of the care you're already giving.
Douglas Farrago, MD, has spent over 23 years in family medicine and is the founder of Forest Direct Primary Care. He's a longtime, widely read voice in the DPC movement and the author of several previous books on independent practice.
