Data, expert knowledge and decisions. an interdisciplinary approach with emphasis on marketing applications, [workshop on Data Analysis, Decision Support and Expert Knowledge Representation in Marketing and Related Areas of Research at the Univ. of Karlsruhe (TH) from June 21 to 23, 1987].

Gaul, Wolfgang:

ISBN 10: 3540190384 / ISBN 13: 9783540190387

Edité par Springer, 1988

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Ehem. Bibliotheksexemplar mit Signatur und Stempel. GUTER Zustand, ein paar Gebrauchsspuren. Ex-library with stamp and library-signature. GOOD condition, some traces of use. Nf 216 3540190384 Sprache: Englisch Gewicht in Gramm: 550. N° de réf. du vendeur 2100972

Détails bibliographiques

Titre : Data, expert knowledge and decisions. an ...

Éditeur : Springer

Date d'édition : 1988

Reliure : Couverture rigide

A propos de ce titre

Synopsis :

Cross-disciplinary research on how computer-assisted decision making can be supported by sophisticated data analysis techniques and recent developments in knowledge-based systems research are described in this volume, with emphasis on marketing applications. Aspects dealt with include market-share analysis (spreadsheet based), media planning, stochastic market modelling, marketing data analysis and new product introduction management (all knowledge-based, partly using PROLOG). These contributions emphasize links between decision support, expert knowledge research and marketing. Other application areas are debt and credit management and personnel disposition (KEE based), portfolio management (PROLOG based) and vehicle scheduling. Concrete interconnections between data analysis and marketing can be seen in the contributions on classification and unfolding of market data, market segmentation by forced classification, conjoint analysis applications, ideal point product mapping, MDS in telecommunications pricing and multi-mode marketing data evaluations.