The 30 Day MBA demonstrates that going to business school is not the only way to acquire an MBA skill set - and that there are ways to gain the same knowledge, while saving both time and money. Each of the chapters in the book covers the essential elements of each of the core disciplines in a top MBA programme. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics & social responsibility, finance, marketing, operations, organisational behaviour, personal development, quantitative & qualitative research and strategy. This practical guide also incorporates external reading and resources, online library and information sources, case examples and links to online self-assessment tests to help you keep track of your learning achievements. The 30 Day MBA will enable you to take part in strategic decision making within your company, on an equal footing with MBA graduates. This accessible and in-depth new title places MBA skills within reach of all professionals in both large and small organisations and is essential reading.

� propos de l?auteur:

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

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BARROW, Colin

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