Decoding Advertisements (Ideas in Progress)

Williamson, Judith

ISBN 10: 0714526150 / ISBN 13: 9780714526157

Edité par Marion Boyars Publishers Ltd, 1994

N° de réf. du vendeur mon0000579031

Synopsis :

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

Présentation de l'éditeur: This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

Détails bibliographiques

Titre : Decoding Advertisements (Ideas in Progress)
Éditeur : Marion Boyars Publishers Ltd
Date d'édition : 1994
Reliure : paperback
Etat : Acceptable