Titre: To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record
�diteur: Jossey-Bass
Date de parution: 2002
Langue: anglais
ISBN � 10 chiffres: 0470626925
ISBN � 13 chiffres: 9780470626924
Reliure: Couverture souple
�tat de l'article: Very Good

A propos de ce titre

Synopsis

"To the Desert and Back" ist eine spannende und gleichzeitig �u�erst lehrreiche Geschichte �ber die Durchf�hrung von umfangreichen Unternehmensver�nderungen auf allen Ebenen. Sie erz�hlt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Ma�nahmen VdBN zum Marktf�hrer gemacht hat. Die ideale Lekt�re f�r alle Consultants, F�hrungskr�fte und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer F�lle von Best Practices.

� propos de l?auteur

Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass.

Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.

George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.

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