Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Butler David Tischler Linda

372 évaluations par Goodreads

Langue : anglais

Edité par Penguin Books Ltd, 2015

0241198372 / 9780241198377

Vendeur : Book Express (NZ), Shannon, Nouvelle-ZélandeBook Express (NZ)

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238 pages. Part of a sticker on cover. Text lightly tanned.In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurs hip reveals the megabrand's innovative approach to business through design.Scale and agility are essential to every company's success. But large establis hed businesses are in danger of not being able to adapt quickly enough, while ev en the most nimble startups fail due to their inability to scale. Tomorrow's bus iness winners will be the ones who know how to combine the two.For over a century, The Coca-Cola Company has used design to scale its flagship brand to o ver 200 countries. But the company is still learning. Over the last decade, it h as focused on mastering how to use design to create agility - something most est ablished businesses struggle with.In Design to Grow, Coca-Cola's vice pre sident of Innovation and Entrepreneurship David Butler gives an unprecedented be hind-the-scenes look at the company's design-led strategy for growth. Writing wi th Fast Company's Linda Tischler, he shows how any business can use the same app roach to get to the next level.Clear and actionable, Design to Grow is a must-read for managers in large corporations as well as for entrepreneurs just g etting started.David Butler is the vice president of Innovation and Entre preneurship at The Coca-Cola Company and is responsible for Coca-Cola's Accelera tor Program designed to generate early-stage, high-growth startups. Under David' s leadership, Coca-Cola has been awarded numerous design awards including the pr estigious Grand Prix from the Cannes Lions International Advertising Festival am ong others. In 2009, David was recognized by Fast Company as a Master of Design and by Fortune for its 2013 Executive Dream Team. David is a member of the Wor. …

N° de réf. du vendeur 6313i

Titre
Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Auteur
Butler David Tischler Linda
Éditeur
Penguin Books Ltd
Année de publication
2015
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0241198372
ISBN à 13 chiffres
9780241198377
Dimensions
15.3cm x 1.8cm x 23.4cm
Catalogues du vendeur
Business

Book Express (NZ)

Shannon, Nouvelle-Zélande

Vendeur avec une évaluation de 3 étoiles

Vendeur AbeBooks depuis 10 février 2021

Frais d'expédition de Nouvelle-Zélande vers Etats-Unis

Article14 à 45 jours ouvrés14 à 20 jours ouvrés
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