Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Langue : anglais

Edité par Taylor & Francis Ltd, United Kingdom, London, 2017

1138191701 / 9781138191709

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

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A propos de cet article

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline digital marketing planEvaluate and apply digital marketing principles and modelsIntegrate online and offline communicationsImplement customer-driven digital marketingReduce costly trial and errorMeasure and enhance your digital marketingLearn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter.This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage.Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

N° de réf. du vendeur GOR008668254

Titre
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Auteur
Dave Chaffey (Independent Consultant, UK)
Éditeur
Taylor & Francis Ltd, United Kingdom, London
Année de publication
2017
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1138191701
ISBN à 13 chiffres
9781138191709
Édition
5ème Édition
Poids de l'article
1 470 grammes
Dimensions
189.0 x 246.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 12 jours ouvrés5 à 9 jours ouvrés
Premier articleEUR 6,65EUR 14,25
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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

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World of Books Ltd

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Goring-By-Sea, Royaume-Uni BN12 4QY