Digital Play: The Interaction of Technology, Culture, and Marketing

Kline, Stephen; Dyer-Witheford, Nick; de Peuter, Greig

ISBN 10: 0773525912 / ISBN 13: 9780773525917

Edité par McGill-Queen's University Press, 2003

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0773525912I4N00

Synopsis :

Digital Play offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a $20 billion global cultural industry. Stephen Kline, Nick Dyer-Witheford, and Greig de Peuter systematically debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences. They reveal that the ascent of this new communications industry has been anything but smooth and inevitable. From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.

À propos de l?auteur: CA

Détails bibliographiques

Titre : Digital Play: The Interaction of Technology,...
Éditeur : McGill-Queen's University Press
Date d'édition : 2003
Reliure : Paperback
Etat : Very Good
Etat de la jaquette : No Jacket