Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Albee, A.

ISBN 10: 1137452803 / ISBN 13: 9781137452801

Edité par Palgrave Macmillan, 2015

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00041761644

Synopsis :

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

À propos de l?auteur: Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what's possible, why to embrace change and how to gain value that drives business. Ardath also authored the book eMarketing Strategies for the Complex Sale, has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years, and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.

Détails bibliographiques

Titre : Digital Relevance: Developing Marketing ...
Éditeur : Palgrave Macmillan
Date d'édition : 2015
Reliure : Couverture rigide
Etat : Very Good