Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

Peter Wilken

ISBN 10: 1950843033 / ISBN 13: 9781950843039

Edité par Parafine Press, 2019

A propos de cet article

This book is in Very Good condition. The cover and pages have minor shelf wear. Binding is tight and pages are intact. N° de réf. du vendeur 1EYKD500GG7Z_ns

Détails bibliographiques

Titre : Dim Sum Strategy: Bite-Sized Tools to Build ...

Éditeur : Parafine Press

Date d'édition : 2019

Reliure : Couverture souple

Etat : very_good

A propos de ce titre

À propos de l?auteur:

Peter Wilken is a branding expert with 30 years experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa. A veteran of agencies such as BBDO, Leo Burnett, and Ogilvy, Peter co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels. A global gypsy, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded the consulting business Dolphin Brand Strategy and the biofuel company BioCube. He now lives in Vancouver with his wife Regina and three sons.