The Direct Selling Revolution : Understanding The Growth of the Amway Corporation

Dominique Xardel

ISBN 10: 0631192298 / ISBN 13: 9780631192299

Edité par Blackwell Publishers, 1993

A propos de cet article

Ancien livre de bibliothèque. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations.

N° de réf. du vendeur G-002-435

Détails bibliographiques

• Titre: The Direct Selling Revolution : Understanding The Growth of the Amway Corporation
• Éditeur: Blackwell Publishers
• Date de parution: 1993
• Langue: anglais
• ISBN à 10 chiffres: 0631192298
• ISBN à 13 chiffres: 9780631192299
• Reliure: Hardcover
• État de l'article: Bon

A propos de ce titre

Synopsis

"Direct selling", as the AMWAY Corporation defines it, is a "person-to-person marketing concept...in which the seller goes to the consumer rather than the consumer going to the store." It is one of the fastest growing and most internationally significant sectors in modern marketing, yet one of the least understood. In this book, Dominique Xardel sets out to demonstrate the unique business approach that has made AMWAY into an international corporation with a $4 billion-a-year turnover, working with over 2,000,000 independent distributors who operate their own businesses. The author has travelled to thirteen countries to interview senior managers and to explore the innovative and highly flexible business strategy that has brought AMWAY such phenomenal growth over the last 20 years. For all those who are interested in modern business, involved in international marketing, or simply considering joining the direct-selling world, "The Direct Selling Revolution" should provide an insight into the successful practice as well as the philosophy behind the AMWAY approach.