The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market

Wiersema, Fred

ISBN 10: 0201407191 / ISBN 13: 9780201407198

Edité par Basic Books, 1997

1997. New Ed. Paperback. The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for today's market leaders. Num Pages: 224 pages, Illustrations. BIC Classification: KJC; KJF. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 209 x 142 x 15. Weight in Grams: 228. Choose Your Customers, Narrow Your Focus, Dominate Your Market. 224 pages, Illustrations. Shows how a new breed of company is reinventing the rules of competition, dominating its market by choosing one of three values: best total cost, best product, or best total solution. This text demonstrates how this concept works. Cateogry: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. BIC Classification: KJC; KJF. Dimension: 209 x 142 x 15. Weight: 228. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9780201407198

Synopsis :

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

À propos de l'auteur: Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.

Détails bibliographiques

Titre : The Discipline of Market Leaders: Choose ...
Éditeur : Basic Books
Date d'édition : 1997
Reliure : Couverture souple
Etat : New