Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business Edition)

Hahn, Fred E., Mangun, Kenneth G.

ISBN 10: 0471154431 / ISBN 13: 9780471154433

Edité par Wiley, 1997

Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. N° de réf. du vendeur O09N-01261

Synopsis :

How to create Madison Avenue advertising on a Main Street budget Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

À propos de l?auteur: FRED E. HAHN is an independent consultant with more than 35 years of experience in the advertising business. He is the founder and president of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, The New York Times, and The Wall Street Journal. KENNETH G. MANGUN is an associate professor of marketing and marketing communications at Roosevelt University in Chicago. He is the founder of Mangun Marketing.

Détails bibliographiques

Titre : Do-It-Yourself Advertising and Promotion: ...
Éditeur : Wiley
Date d'édition : 1997
Reliure : Couverture souple
Etat : Very Good
Edition : 2ème Édition