E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

ISBN 10: 0273752014 / ISBN 13: 9780273752011

Edité par Financial Times/ Prentice Hall, 2011

E-Business and E-Commerce Management: Strategy, Implementation and Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780273752011

Synopsis :

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

À propos de l?auteur:

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Détails bibliographiques

Titre : E-Business and E-Commerce Management: ...
Éditeur : Financial Times/ Prentice Hall
Date d'édition : 2011
Reliure : Paperback
Etat : Very Good
Edition : 5ème Édition