E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

ISBN 10: 0273752014 / ISBN 13: 9780273752011

Edité par Financial Times/ Prentice Hall 14/07/2011, 2011

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Synopsis :

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

À propos de l?auteur:

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

Détails bibliographiques

Titre : E-Business and E-Commerce Management: ...
Éditeur : Financial Times/ Prentice Hall 14/07/2011
Date d'édition : 2011
Reliure : Paperback
Etat : Very Good
Edition : 5ème Édition