Undergraduate degrees in e-commerce, e-business or Internet/digital marketing; postgraduate masters degree in e-commerce, e-business or Internet/digital marketing; MBAs with an e-business option; 2nd and 3rd year undergraduate students on generic degrees in Business Studies/ Administration or Marketing. This book contains a comprehensive global, accessible coverage of e-business and e-commerce topics using a student centred learning approach. The text synthesizes the developing practice of applying digital technologies with the emerging academic knowledge to integrate models, concepts and theories with practice. Most importantly it takes a European stance in terms of practice, cases and approach to learning.
"Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business." - Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board.
The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.
A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.
"The Chaffey text encourages and rewards student participation in the learning process."
- Yaw Busia, University of Middlesex
E-Business and E-Commerce Management explores:
- the relationship between e-business, e-commerce and e-marketing
- the new business models of the digital economy through B2B and B2C case studies
- the strategic approaches to change management used to achieve e-business in the global marketplace
- the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM
- the practical challenges of implementing e-business.
This book is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links.
"The level of referencing and mix of materials used is far better than any of the competing texts I have seen. Activities in the text clearly guide the reader through a range of valuable activities, gathering and analysing key information resources for the e-environment. E-Business and E-Commerce explains a complicated topic in clear language, drawing on key thinking and research" - Steve Wood, Lecturer, School of Business Information - Liverpool John Moores University
Dr. Dave Chaffey lectures in E-business at the Universities of Birmingham, Leeds and Warwick and is the Managing Director of Marketing Insights Limited �?? an E-business Training and Consulting company.
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