E-Commerce in India

Kingshuk Mukherjee

ISBN 10: 3659770361 / ISBN 13: 9783659770364

Edité par LAP LAMBERT Academic Publishing Aug 2015, 2015

A propos de cet article

Neuware -We are already aware of the evolution and transformation of organized retail over the past few decades and its rendition in India. We have also been introduced to various retail formats which have evolved over time. Through this book, we will explore a retail format which has grown exponentially in terms of its popularity but which is still at its evolution and growth stage in India. The book will introduce the concept of e-commerce and then will primarily focus on the B2C (Business-to-Consumers) activities, which can be termed as e-retailing. Through this book, we will explore the emergence, growth, development & diversification of the major e-retailers in India, their success stories and the road ahead.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

N° de réf. du vendeur 9783659770364

Détails bibliographiques

• Titre: E-Commerce in India
• Éditeur: LAP LAMBERT Academic Publishing Aug 2015
• Date de parution: 2015
• Langue: anglais
• ISBN à 10 chiffres: 3659770361
• ISBN à 13 chiffres: 9783659770364
• Reliure: Taschenbuch
• État de l'article: Neu
• Dimensions: 220 L x 150 H x 4 P (en millimètres) 220 millimètres de largeur par 150 millimètres de hauteur par 4 millimètres de profondeur
• Poids: 96 grammes

A propos de ce titre

Synopsis

We are already aware of the evolution and transformation of organized retail over the past few decades and its rendition in India. We have also been introduced to various retail formats which have evolved over time. Through this book, we will explore a retail format which has grown exponentially in terms of its popularity but which is still at its evolution and growth stage in India. The book will introduce the concept of e-commerce and then will primarily focus on the B2C (Business-to-Consumers) activities, which can be termed as e-retailing. Through this book, we will explore the emergence, growth, development & diversification of the major e-retailers in India, their success stories and the road ahead.