EFFECTIVE BUSINESS COMMUNICATION 2ND EDITION

Asha Kaul

ISBN 10: 8120350723 / ISBN 13: 9788120350724

Edité par PHI Publisher

Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABBB-19719

Synopsis :

Communicating a message effectively needs precision—be it verbal or non-verbal. At the professional front, the accuracy of the message to be shared becomes all the more important as the business decisions may depend on the same. This book, in its second edition, continues to detail on the pre-requisites of communicating effectively in the corporate environment and generally. Beginning with an overw of business communication, the book educates on the principles of communication—oral and written. Divided into nine chapters, the first two chapters deal with oral communication and the next seven deal with different forms of written communication. The book teaches how to write effective letters and prepare persuasive resumé. The chapters are well-supported with many examples and illustrative exhibits wherever required. A new chapter (Chapter 9) has been added titled ‘Writing to Communicate’ which presents incorrect use of language and phrases that rob the text, be it a report or a letter, of authenticity and credibility. The chapter also presents correct use of the examples and the rationale or logic in the form of explanations. Designed as a textbook for the management students, this book would be equally useful for the management professionals and executives. Key features• Observes a simple pattern of Read-Comprehend-Test-Follow• Discusses strategies for identification and improation of communication skills (both oral and written)• Provides numerous examples and illustrations that facilitate proper grasp of the topics discussed.

Détails bibliographiques

Titre : EFFECTIVE BUSINESS COMMUNICATION 2ND EDITION
Éditeur : PHI Publisher
Reliure : Couverture souple
Etat : New
Edition : 2ème Édition, Edition internationale