ENTREPRENEURSHIP: the Art, Science, and Process for Success. Cet article n’est pas disponible.
Bruton, Garry D., Bamford, Charles E.
Langue : anglais
Edité par McGraw-Hill Education, 2015
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A propos de cet article
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- Titre
- ENTREPRENEURSHIP: the Art, Science, and Process for Success
- Auteur
- Bruton, Garry D., Bamford, Charles E.
- Éditeur
- McGraw-Hill Education
- Année de publication
- 2015
- État de l'article
- Good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 0078023181
- ISBN à 13 chiffres
- 9780078023187
- Édition
- 2ème Édition
- Poids de l'article
- 1,422 livre
- Dimensions
- N/A
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Garry D. Bruton is a professor of entrepreneurship and strategy at the M. J. Neeley School of Business at Texas Christian University in Fort Worth, Texas. He received his BA with Honors from the University of Oklahoma, MBA from George Washington University, and PhD from Oklahoma State University. Garry worked as a bank economist for one of the leading commercial banks in the southwest United States prior to pursuing his doctorate. Dr. Bruton has published or has forthcoming over 100 academic artiï¿cles in some of the leading academic publications. Garry currently is an Associate Edition of the Strategic Entrepreneurship Journal. He is also the past president of the Asia Academy of Management. His research interests focus on entrepreneurship and strategy in emerging economies. Garry has won a variety of teaching and research awards at each of the schools with which he has been associated. In addition, he has advised a number of MBA teams that have participated and placed in regional and national competitions for business plans and case analysis
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