Econometric Models in Marketing

Langue : anglais

Edité par Emerald Publishing Limited, US, 2002

0762308575 / 9780762308576

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In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues.…

N° de réf. du vendeur LU-9780762308576

Titre
Econometric Models in Marketing
Auteur
P.H. Franses
Éditeur
Emerald Publishing Limited, US
Année de publication
2002
État de l'article
New
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0762308575
ISBN à 13 chiffres
9780762308576
Poids de l'article
686 grammes

Rarewaves USA United

HEBRON, KY, Etats-Unis

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 20 juin 2025

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article30 à 30 jours ouvrés14 à 14 jours ouvrés
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