Effective Public Relations (8th Edition)

Cutlip, Scott M.

ISBN 10: 0135412110 / ISBN 13: 9780135412114

Edité par Prentice Hall, 1999

Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00086929192

Synopsis :

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Présentation de l'éditeur:

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Détails bibliographiques

Titre : Effective Public Relations (8th Edition)
Éditeur : Prentice Hall
Date d'édition : 1999
Reliure : Couverture rigide
Etat : Acceptable