The Encyclopaedic Dictionary of Marketing

Khan Mohammed Naved Khan Kaleem Mohammad

ISBN 10: 0761935010 / ISBN 13: 9780761935018

Edité par Sage Publications, 2006

pp. 356 Illus. N° de réf. du vendeur 7655568

Synopsis :

In the dynamic field of marketing, new terms, concepts, and techniques are emerging everyday. Keeping track of them is very difficult, if not impossible. This dictionary serves as a comprehensive guide to understanding marketing, its lexicon, and their usage. Marketing is discussed in all its dimensions, going beyond just the meaning of words to their etymology, nuances, and current significance. This invaluable reference tool covers more than 5,000 terms, concepts, theories, methods and techniques from the fields of: general marketing; consumer behavior; advertising; sales promotion; sales management; retailing; international marketing; E-marketing; and services marketing.

Présentation de l'éditeur: This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

Détails bibliographiques

Titre : The Encyclopaedic Dictionary of Marketing
Éditeur : Sage Publications
Date d'édition : 2006
Reliure : Couverture souple
Etat : New