Enterprise Web 2.0 Fundamentals

An introduction to next-generation web technologies

This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives.

The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content
aggregation, cloud computing, the Mobile Web, and much more.

This is the only book on Web 2.0 that:

• Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals
• Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0
• Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies
• Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0
• Previews tomorrow’s emerging innovations―including “Web 3.0,” the Semantic Web
• Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand

Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences.

Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative.

• Understand Web 2.0’s foundational concepts and component technologies
• Discover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA)
• Leverage cloud computing, social networking, and user-generated content
• Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work
• Gain insight into how Web 2.0 technologies are deployed
  inside Cisco and their business value to employees, partners, and customers

This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques.

Category: General Networking

Covers: Web 2.0

Krishna Sankar is a Distinguished Engineer with the Software Group at Cisco. He is currently focusing on different forms of the emerging collaborative social networks (as opposed to current functional coordination networks) and other strategic Web 2.0 mechanics inside and outside Cisco. His external work includes the OpenAJAX Alliance, OpenSocial, next generation infrastructure projects such as Ruby on Rails, OAuth, ZooKeeper and Vertebra, as well as the Advisory Board of San Jose Education Foundation. His interests lie in Cloud Computing, highly scalable web architectures, social and knowledge graphs, intelligent inference mechanisms, iPhone programming, and Lego Robotics. Occasionally he writes about them at doubleclix.wordpress.com.

Susan A. Bouchard is a senior manager, Business Development with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the USCanada Collaboration initiative. Susan’s presentations include

  Cisco Systems Case Study: Collaboration, Innovation and Mobility–The Productivity Triple Play on behalf of Dow Jones at the Gartner Customer Relationship Management Summit, September 2008

  Cisco Systems Case Study: EA Foundation Delivers Mobile Service Value at Shared Insights’ Enterprise Architectures Conference, March 2007

  Cisco Systems Case Study: Architecture Review Process–Improving the IT Portfolio at DCI’s Enterprise Architectures Conference, October 2005

Susan joined Cisco in 2000, and as a Member of Technical Staff helped to establish the Sales IT Partner Architecture Team and led the Cisco Enterprise Architecture Standards & Governance program for five years. Prior to joining Cisco, she was a Computer Scientist with the Department of the Navy, managing the Navy’s e-commerce website for IT products and services. Susan led other software development and support programs for the Navy and Marine Corps in the areas of database administration, artificial intelligence and robotics.