Entrepreneurs and Markets. Cet article n’est pas disponible.Entrepreneurs and Markets

In intelligent markets, intuition is no longer enough.

This book shows how successful entrepreneurship now depends on the integration of data analytics, strategic decision-making under uncertainty, and human resilience. Blending entrepreneurial practice with computational market analysis, this book offers a modern framework for understanding how product and capital markets behave in fast-moving, high-growth environments.

Written for founders, executives, and innovation leaders, the book demonstrates how data-driven methods can be used to anticipate market shifts, evaluate opportunities, and manage risk. At the same time, it addresses the human side of entrepreneurship: enduring intense stress, navigating failure, and persisting through career setbacks.

Bridging analytics, strategy, and psychology, Entrepreneurs and Markets transforms entrepreneurial ambition into disciplined, data-informed action. It is a practical guide for turning uncertainty into strategic advantage in the age of intelligent markets.

Kehan Xu is a cross-asset/multi-strategy investor. Kehan received his PhD in strategy from Mays Business School at Texas A&M University and his MBA in investments from the University of Miami. He has published articles in leading academic journals, such as Journal of the Academy of Marketing Science, Journal of Small Business Management, Journal of Management Accounting Research, Journal of Management, and Academy of Management Perspectives. Moreover, he has presented his empirical findings at American Marketing Association annual conferences (2019-2025). Dr. Xu has also co-founded a biopharma venture (2016-2024) and designed/licensed quantitative long/short global equity trading strategies for a major family office (2020-2023).

Fei Du is an associate professor of accountancy at Gies College of Business and serves as the associate academic director of the Center for Professional Responsibility in Business and Society. Fei's research focuses on Management Control System Design and managerial decision-making. She recently cowrote a book titled Creative Data Analytics: Computational Recipes to Gain Insights into Businesses, published by Wolfram Media in June 2023. In 2024, she was honored with the Wolfram Innovator Award for her innovative contributions in both her book and her teaching on business data analytics.