Entrepreneurship: An Innovatorâ ²s Guide to Startups and Corporate Ventures

Meyer, Marc H.; Crane, Frederick G.

ISBN 10: 1412992656 / ISBN 13: 9781412992657

Edité par SAGE Publications, Inc (edition 1), 2010

A propos de cet article

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

N° de réf. du vendeur 1412992656-7-1-13

Détails bibliographiques

• Titre: Entrepreneurship: An Innovatorâ ²s Guide to Startups and Corporate Ventures
• Éditeur: SAGE Publications, Inc (edition 1)
• Date de parution: 2010
• Langue: anglais
• ISBN à 10 chiffres: 1412992656
• ISBN à 13 chiffres: 9781412992657
• Reliure: Paperback
• Édition: 1.
• État de l'article: Fair

A propos de ce titre

Synopsis

This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.

À propos des auteurs

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University’s Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern’s Center of Entrepreneurship Education, an interdisciplinary, experiential “system of entrepreneurship” where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.

An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master’s and doctoral degrees from MIT.

Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.

His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.