Written specifically for business students,this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisors expectations. Easy to navigate and full of practical advice, it shows you how to choose atopic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: Youre the Supervisor sections - helps students to meet learning objectives Common questions and answers - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students multiple choice questions to test progress. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR006959599

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D�tails bibliographiques

Titre : Essentials of Business Research: A Guide to ...

�diteur : Sage Publications Ltd, United Kingdom, London

Date d'�dition : 2014

Reliure : Paperback

Etat : Very Good

Edition : 2�me �dition

A propos de ce titre

Synopsis :

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

� propos de l?auteur:

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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Essentials of Business Research: A Guide to Doing Your Research Project

Jonathan Wilson

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