Essentials of Contemporary Advertising

Weigold, Michael F., Arens, William F., Schaefer, David

ISBN 10: 0073380970 / ISBN 13: 9780073380971

Edité par McGraw-Hill Higher Education, 2008

Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 5023064-6

Synopsis :

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

À propos de l?auteur: Michael F. Weigold is Associate Dean for Undergraduate Affairs and Professor of Advertising at the University of Florida. He has taught the introductory advertising class for nearly two decades at UF and also regularly teaches courses in advertising research, advertising campaigns, science communication, and communication theory. Professor Weigold has won many awards for both his teaching and scholarship. In 2007, he was designated International Educator of the Year for the College of Journalism and Communications and was one of twenty International Ambassadors for the University of Florida. That same year, he was awarded a Faculty Achievement Award by UF. In 2004, he was named the College's Teacher of the Year.He is the author or coauthor of over 40 publications and numerous conference papers. He has received a College of Journalism and Communications Researcher of the Year award, and his research has been funded by organizations that include the Kaiser Family Foundation, the Shands Cancer Center, and NASA. Professor Weigold's professional experience includes account planning at Fraily & Wilson, an Orlando advertising agency. He has also served as a consultant to a number of organizations, including KOBACO of South Korea, Unilever, Brown & Williamson, NASA, and many local clients.

Détails bibliographiques

Titre : Essentials of Contemporary Advertising
Éditeur : McGraw-Hill Higher Education
Date d'édition : 2008
Reliure : Couverture souple
Etat : Very Good
Edition : 2 Edition.